Subscribe to podcast
by Paul DunayBuzz Marketing for Technology is a site dedicated to the art of creating a Buzz – just for technology firms of all shapes and sizes. This is where can you find the dish on new channels, new ways to use the blogosphere, new RSS techniques, new rich media advertising uses – just for technology marketers! So sit back, relax, sign up for the RSS feed or email blast to this site and lets explore the Buzz together.
Recent podcasts
New Rules of Marketing and PR a podcast with David Meerman Scott
25/09/2007
David Meerman Scott is the publisher of the blog webinknow and a three-time author. His latest book is The New Rules of Marketing and PR, published this year by Wiley. David's new book covers a lot of ground for marketers who are new to social media tools like blogs, podcasts, etc. It also has lots of ideas for folks who may be more advanced in social media. Personally, I found myself intrigued with the new uses of PR in the marketing mix and wanted to explore that further with David. Be warned. What he says may shock you …
A podcast with the InformationWeek “Power Trio” discussing New Media
18/09/2007
Publishing InformationWeek or any major publication has to be a daunting task. But as more and more companies begin to think of themselves as publishers, you should be watching what the major publishers are doing with new media.That’s why I assembled a team I call the InformationWeek “Power Trio,” who could help me (and you) understand the challenges new media poses and how to get the most out of it...
How are clients using Web 2.0 tools, a podcast with Joan Damico
13/09/2007
Joan Damico runs a blog called the Integrated Marcom blog and a newsletter called the Integrated Marcom Minute. Her work with her clients spans everything from writing copy to helping them experiment with Web 2.0 tools.Joan was also one of the first responders to our Web 2.0 tools survey, and her experience with her clients shows that they are aggressively looking for ways to leverage Web 2.0 tools. Pay special attention to the discussion around doing an offline event like (dare I say) a trade show versus launching a blog. Interesting stuff!
Innovation in a Web 2.0 world, a podcast with Professor Eric von Hippel
28/08/2007
During a recent course I took at the MIT Sloan School of Management, I had a chance to meet Professor Eric von Hippel. Professor von Hippel, who leads the school's Innovation and Entrepreneurship Group, had some interesting things to say about how the Web, particularly Web 2.0, will change the face of innovation.The notion that I really liked the most was that users have always been the real developers of many of the new products that manufacturers produce. This is evident in the field of sports, for example the first skateboard. But now users are increasingly engaging in collaborative innovation - enabled by the Web. This collaborative user innovation has higher efficiency than traditional in-house product development by producers. As a result, some firms are abandoning aspects of their in-house development activities in favor of becoming publishers of innovations developed by user communities! Check out our podcast ...
B2B Marketing with Web 2.0 tools, a podcast with Tom Pick
20/08/2007
I met Tom Pick through my blog when he identified me as an emerging blogger with good content on B2B marketing and decided to link to me. When Robert Lesser and I put out our survey to identify which Web 2.0 tools are most popular with B2B marketers, Tom was one of our first responders.I asked Tom about his experiences with Web 2.0 and what his clients are asking him for. I wanted to get a sense of how on-target our survey results were compared to his experiences, as well as elicit some best practices in using Web 2.0 tools to share with you. Enjoy ...
