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by John JantschSmall Business Marketing Radiocast
Recent podcasts
GotVMail on Duct Tape Marketing Podcast
24/09/2007
Marketing podcast with Siamak Taghaddos (Click to listen, right click and Save As to download) I spent a few minutes with Siamak Taghaddos, CEO and founder of GotVMail. GotVMail is a virtual phone service provider that targets small entrepreneurial firms. Virtual phone services, meaning online services that take the place of the old PBX phone system, are great for small to mid size companies. A lot of the chatter around these types of services is that they allow you to act bigger than you are, but that's sort of silly because the smallness of small business is a great selling tool. What a menu type answering system that forwards calls to the appropriate mailbox does is allow the smallest of companies to put forward a more professional front door. Our discussion focused on the many powerful marketing uses of this type of technology.
Jon Fine on Media and Advertising
18/09/2007
Marketing Podcast with Jon Fine (Click to listen or right click and Save As to download) I spent some time chatting with Jon Fine, Media columnist for Business Week for this episode of the Duct Tape Marketing podcast. If you are not familiar with Jon's column you should really check it out, Jon is one of the funniest business writers you will encounter - I mean funny as in humor. I look forward to his column each week. We discussed the future of media - is it all going online? We discussed some of the big scary changes in the world of advertising. And, I asked him where he would put his advertising dollar right now if it were up to him. Great insights from great writer. Check out Jon's blog here. (All the real journalists are doing it!)
Dell CMO Mark Jarvis on the Duct Tape Marketing Podcast
11/09/2007
Marketing Podcast with Mark Jarvis (Click to listen, right click and Save As to download) Online marketing is all the rage in big company marketing departments and the corner office staff meeting at Starbuck's alike. And yet, I recently read that less than 5% of the Fortune 500 companies employ a blog or similar online new media tool. So, where's the disconnect. I sat down with Mark Jarvis, Dell's CMO, and discussed online marketing, new media and community building in marketing as a whole and at Dell for a special "field version" of the Duct Tape Marketing Podcast. Among other things, Jarvis talked about a "Generation Gap" that is epidemic in most large companies and the leading cause of a real lack of understanding and employing word of mouth at companies large and small.
Jack Stack and Spinning Wheels
08/09/2007
Marketing podcast (in the field) with Jack Stack (Click to listen, right click to download) I ran into Jack Stack, founder of SRC Holdings, author of The Great Game of Business and shepherd of a school of business management known today as Open Book Management. Jack was a keynote speaker at the Inc 500 Conference and was kind enough to retell a portion of his presentation for the Duct Tape Marketing podcast. Jack introduced the idea of companies possessing two wheels, one wheel is the vision the creativity the reason you got into business. The second wheel is the numbers. According to Stack, the second wheel rarely turns until it's time to figure out why you are working your tail off and not making any money. To me the image is much like a two wheeled vehicle. If one wheel is spinning much faster than the other, the result is a bunch of running around in circles. Stack's open book management and Great Game of Business teaches business owners how to learn, use and teach the financial information coming out of your company to grow, make decisions and build a community IN your business. Do this, and the community around your business will flourish.
Chet Holmes on the Ultimate Sales Machine
05/09/2007
Marketing Podcast with Chet Holmes (Click to listen, right click and Save Target As to download) On this week's episode of Duct Tape Marketing I caught up with the ever energetic Chet Holmes, author of The Ultimate Sales Machine. It's funny but when I read the title to the book I'm thinking, "I'm not ready for another sales book." But I noticed the my friend Michael Gerber had written the forward so I dug in and had to laugh because Michael's forward said the same thing - "does the world really need another sales book?" When you hear Chet talk and read the first couple chapters you come to the conclusion that this book isn't really about sales in the common way of thinking about it. (On the show Chet says he fought long and hard with his publisher for a different title.) The chapters on time management and internal training are worth the price of the book. Chet asks you to focus on a handful of things and do them well rather than scurrying around trying to dabble with a thousand things - great advice grasshopper!
