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by Gihan PereraIf you're in business as an expert - a professional speaker, trainer, facilitator, seminar presenter, coach, author or consultant - you're probably leaving money on the table every time you speak, write, coach or consult. Learn how to leverage your expertise to create more value, carve out a profitable niche, and boost your business growth.
Recent podcasts
One Red Paperclip, by Kyle Macdonald
27/09/2007
Kyle Macdonald's personal story of how he trades up from a paper clip to a house contains valuable insights for anybody in sales.
Reach New Markets
20/09/2007
One of my clients recently created a new bundle of products and wants to find other people willing to sell them on her behalf. In return, they get a hefty commission. She asked me for some advice about how to best approach these people, and how to convince them to be part of her extended sales force. I'm going to share some of that advice with you here.
Friends, Neighbours and Strangers
07/09/2007
Who are the people in your neighbourhood? Trust sells. Every marketing effort must be based on the level of trust you have with your market.
Talk Their Talk
05/09/2007
Are you truly entering the conversation in your clients' minds? Use the principle of gravity marketing to create irresistible attraction for your products and services.
Gurus Don't Need Business Cards
30/08/2007
As an expert, your most powerful marketing tool is not your business card. It's not your glossy brochure. It's not your Web site. It's not your client testimonials. It's not any of your collateral material. As an expert, your most powerful marketing tool is your expertise. It's your knowledge, your ideas, your intellectual property - and the way you apply it to your clients' lives and businesses to make a difference.
