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by Greg RoyalAll things Application Driven Telephony
Recent podcasts
Gtone Episode 26 - Open Source Mobility
13/07/2007
While the Apple iPhone Train continues to capture the imagination
of the consumer smartphone market, there are a number of
companies, such as Blackberry, Microsoft, and Palm battling it out
in the business smartphone market. What is less well known is
that there is an Open Source Mobility platform that is making waves
in Europe. Funambol is a company and an open source community
dedicated to making further mobile device interoperability progress
through support of open standards such as SyncML.
Fabrizio Capobianco, a serial entrepreneur and veteran executive at
Reuters and Tibco, is CEO of Funambol. He founded the first
Italian Web company, Internet Graffiti, in 1994. He also founded
Stigma Online, developer of an information portal product
with customers that included Kraft, Novartis, Italian Broadcasting
Television and the Italian Stock Exchange. Capobianco has taught
courses on wireless and mBusiness strategies at the University of
Pavia in Italy, where he holds a Ph.D. in computer science with a
focus on usability. Fabrizio was recognized in 2007 as a top "40
under 40" leader by American Venture Magazine and by the readers
of Mobile Village for being a consumer email visionary.
This weeks song is âTelephone Lineâ by Robyn Tymm from the
United Kingdom. This interview is courtesy of IT Conversations.
This podcast is published under the Creative Commons License
version 2.5.
Gtone Episode 25 - Seth and the Art of VoIP
17/05/2007
Seth Godin: Sliced bread and other marketing delightsIn a world of too many options and too little time, our obvious choice is to ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes getting our attention, bad or bizarre ideas are more successful than boring ones. And early adopters, not the mainstream's bell curve, are the new sweet spot of the market.
"Seth Godin may be the ultimate entrepreneur for the Information Age," Mary Kuntz wrote in Business Week nearly a decade ago. "Instead of widgets or car parts, he specializes in ideas -- usually, but not always, his own." In fact, he's as focused on spreading ideas as he is on the ideas themselves.
After working as a software brand manager in the mid-1980s, Godin started Yoyodyne, one of the first Internet-based direct-marketing firms, with the notion that companies needed to rethink how they reached customers. His efforts caught the attention of Yahoo!, which bought the company in 1998 and kept Godin on as a vice president of permission marketing. Godin has produced several critically acclaimed and attention-grabbing books, including Permission Marketing, All Marketers Are Liars, and Purple Cow (which was distributed in a milk carton). In 2005, Godin founded Squidoo.com, a Web site where users can share links and information about an idea or topic important to them.
David Ippolito and 'Talk Louder - The Cell Phone Song'is courtesy of music.podshow.com.
VOIP Panel: Quality, Ease of Use, Security
Stuart Chesire and Benjamin Kowarsch discuss Zeroconf and Bonjour, which make Asterisk clusters work without asking users to perform complex configuration. Installations of these server clusters could make wifi VOIP in hotels many times easier to deploy.
VOIP has only recently become practical, with the comprehensive rollout of broadband to consumers. Wireless roaming is still a challenge. Matthew Gast examines why VOIP is so hard in 802.11 networks. The trick is making VOIP devices act more like cell phones, making load balancing and roaming easier.
Whenever potentially sensitive conversations are broadcast over the air, encryption is critical. Philip Zimmermann, the creator of PGP encryption, takes a look at the history of public key infrastructures and concludes that the industry needs to move away from centrally managed key servers. He presents his solution to VOIP encryption, including the ability to detect eavesdropping.
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Gtone Episode 24 - Selling Blue Elephants Mr Bell
03/04/2007
In Episode 19, The talk of two Malcolms, Malcolm Gladwell spoke of the genius of Howard Moskowitz and his ability to fundamentally grasp the nature of consumer taste. In this episode we continue the thread of Product Design and Consumer Behavior with an interview with Howard.
How do companies figure out what consumers want? For example, when you look at all the different types of spaghetti sauce in the grocery store, do you wonder how the endless varieties were developed? In many cases, the companies may have just guessed, but they also may have used methods developed by Howard Moskowitz, an expert in the field of psychophysics, and author of the upcoming book Selling Blue Elephants. Howard Moskowitz is the CEO of i-Novation Inc as well as President of Moskowitz Jacobs Inc., a firm he founded in 1981. He is both a well-known experimental psychologist in the field of psychophysics and an inventor of world-class market research technology.
We also reach back into the archives for a 1954 General Motors Chevrolet sponsored short film entitled "What Mr Bell had in mind". This features DON AMECHE recreating his famous movie role as Alexander Graham Bell. Mr Bell discusses proper telephone etiquette.
The music features Robin Tymm and "Telephone Line" courtesy of music.podshow.com
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Gtone Episode 23 - VoiceCon Spring 2007
13/03/2007
This week is from the floor of Voicecon Spring Conference 2007, March 5th through 8th at the Gaylord Palms Hotel in Orlando Florida. We talk about Voip Trainer, a unique interactive traning tool for IPT Telephony and the founder of 4What Interactive, Jim Cossetta. We then talk about Open Telephony and the challenges of identity for VoIP Systems. All of this is broadcast from the floor of Voicecon.
Voip Trainer and 4What Interactive
Jim Cossetta is an established business entrepreneur with over 15 years of experience working with start- ups to Fortune 500 firms worldwide. As President and CEO of 4What Interactive since 1995, Cossetta has successfully directed a team of creative business professionals in the creation of innovative marketing, training and communication solutions that continue to improve the way companies do business.
In 2001, Cossetta helped champion the development of 4What's first product line the VoIPTrainer. Today the VoIPTrainer is considered the industries leading end user training and support solution for IP Telephony, and Cossetta has successfully built a team of in-house and industry resellers to continue to grow it's success.
Open Telephony and Open Identity
Slow adoption of open mobility platforms is not the only hurdle faced by consumers and open source advocates--government legislation and the complexity of managing your identity are also holding back innovation. At the 2006 Emerging Telephony Conference, Bill Weinberg, Brad Templeton, and Johannes Ernst discuss some of the difficulties open telephony must overcome. Learn about the adoption of open platforms, the innovation-killing CALEA law, and how we can take back control over our digital identities.
This is courtesy of IT Conversations
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Gtone Episode 22 - Telecom and Web 2.0
22/02/2007
This weeks episode is about the intersection between telephony and Web 2.0. We have two talks, one from a carrier perspective and one from a software developer.
Norman Lewis is the director of Technology Research for the Home Division of France Telecom.
The last five years in telephony have been nothing short of a bombshell for the incumbent telecommunications companies. Dr. Norman Lewis of France Telecom, believes that the telcos have no one to blame but themselves and their own business models.
Lewis refers to many blunders made in recent years, such as the way most phone companies handled their implementation of 3G wireless services. Billions were spent to create WAP, a Web experience on the mobile phone that was too slow and cumbersome for most users. Instead, mobile phone customers turned to SMS text messaging as a primary communications channel, a move Dr. Lewis believes no business analyst predicted ahead of the phenomenon.
In this keynote address to the telephony developer community, Lewis explains why a company with billions in voice related revenue at stake finds it so hard to innovate on voice related applications.
David Beckemeyer is CEO of TelEvolution.
Using a metaphor from the Matrix films, David Beckemeyer of PhoneGnome challenges us to look at the future of voice over IP. He argues that the current state of IP telephony is much like internet 1.0: Service providers determine the services, applications, and innovation available. Consumers, once they've chosen a provider, are basically locked in.
Beckemeyer explains that the internet of today is more open. Consumers are not locked in by their service providers. Rather, innovation can be created anywhere, and the marketplace decides which ideas are successful. His question, then, is how to move to this kind of thinking in the voice over IP market.
In discussing his new venture, PhoneGnome, Beckemeyer describes the beginnings of this VoIP 2.0 vision. This different approach to VoIP allows users to shop around for plans to call PSTN phones rather than forcing users into a plan. To create an open future for VoIP, he argues, providers must create services that give people value now and are flexible enough to allow consumers and developers to move to a new era for VoIP. According to Beckemeyer, innovation and wealth are created only in a climate of freedom and choice, and this is the future he is trying to foster.
This weeks music is Geoff Smith with 'Mr Telephone' from http//music.podshow.com
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