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by Albert MaruggiThe original marketing podcast. Advice and insight on marketing, public relations, podcasting and communication from Albert Maruggi, a veteran of radio, television, politics and the corporate world.
Recent podcasts
Printers Expand as Channel for Marketers
29/09/2007
Time 14:09 This podcast is one part business strategy for marketing companies and one part examination of a neat direct mail piece from the US Postal Service. www.usps.com Printers are in one of the more competitive business environment where they grind out every cent of profit. In Minnesota there are more than enough printers [...]
I paid attention and I learned some things
28/08/2007
Time 14:09 You have to love a good headline, one that makes you curious enough to read further. Let’s hope this one worked. In this podcast, we’ll look at nine lessons I’ve learned by running my own business for six years and consulting with dozens of others on their marketing and communication strategies. I learned by [...]
Marketing Edge podcast makes Small Business Trends “100 list”
22/08/2007
Our Marketing Edge podcast made the list of “100 useful, informative podcasts for small business owners and entrepreneurs,” as assembled by the good folks at Small Business Trends Radio. The China Business Podcast, from Technomic Asia, a client of ours, also made the list.
Viral Envy: Yeah, me too
14/08/2007
Time 13:33 Viral Envy: Many marketing people and CEOs suffer from this, usually after seeing a viral video or site that is forwarded to them from a friend. “Yikes! Thousands of hits with no media buy! Little production cost! Praise Web 2.0!” Yes, it’s an envy of mine as well. But no longer. Here’s an interview with [...]
YouTube gives us voice: Now will we listen?
24/07/2007
The YouTube era becomes mainstream. You know, I’ve been at a few of those goat rodeos called presidential debates back when I was press secretary of the Republican National Committee. My expectations were low regarding the YouTube experiment with CNN and Anderson Cooper. I was hoping it was not dominated by a bunch of people who [...]
