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by Frank BuddenbrockAnother great podcast hosted by LibSyn.com
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Marketing Expert Margo Berman Talks about Street-Smart Advertising
05/06/2007
I interviewed Margo about marketing, and specifically about her new book, "Street-Smart Advertising: How to Win the Battle of the Buzz."
SHOW NOTES
- Who was the audience you are trying to reach with this new book?
- A springboard to new ideas.
- What are the mistakes made by enterpreneurs?
- strategy
- positioning
- branding
- slogan
- Spell-check your message.
- What is the Battle of the Buzz?
- What is the best weapon to use in the battle?
- Engaging the consumer. Entertain your prospect.
- Consumer-created content.
- Turning the book into a webinar.
- New site for "Street-Smart Marketing"
- New 6-CD set.
- Up-coming webinar.
- typography
- campaign strategy
- interactivity
- self-promotion
- innovation
- New book about the relationship between art director and copywriter, "Collaborative Copy & Design".
- Two DVDs in production
- Street-Smart Advertising- A Live Session
- Soaring, not Just Flying
- Mental Peanut Butter CD
- branding techniques that stick
- catch your attention
- slogans, logos
- Where can we get your books, CDs, DVDs?
- websites-
- www.unlocktheblock.com
- www.street-smartadvertising.com
- How much does it cost to join in your webinars?
- Self-promotion
- Slinky giveaway
- innovative ideas
- keychain with silver car, whistle, flashlight
Close- Let's talk again when the next book comes out.
Margo's website: www.street-smartadvertising.com
Welcome to Liberated Syndication
05/03/2007
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