lockjaw radio podcast

by Thomas Eorgan & Jose Castillo

shut up and listen

Recent podcasts

Diagnosis: Podfading

Several months ago, we extolled the fact that we weren’t subject to the syndrome of podfading. And we proudly celebrated a little bit when we made it past the 12-16 show benchmark where most podcasts tend to implode and fade away.

But, inevitably, the busy-ness of daily life, family, work and travel have caught up with us and made the little show we like to call lockjaw radio increasingly harder to produce.

We’ve been blessed with the opportunity to interact with (and editorialize) some of the great minds, innovative thinkers, groundbreaking entrepreneurs, marketing geniuses and web pioneers of the social networking revolution.

We’ve been amazed at the courtesy and support of our fellow podcasters, bloggers and social commentators, who helped us make our shows more interesting, more informative, more entertaining, more personable.

We’re thankful to our sponsors for their belief and their generosity, and we give them props for taking a risk and being early adopters of podcasting as a viable marketing channel.

But most of all, we’re thankful for the 800 – 1000 regular listeners who not only consumed over 28 cumulative hours of our verbal gumbo, but passed on our shows to friends and family and checked in with us regularly to let us know they were indeed, out there listening.

We hope we’ll be back soon. It’s been fun and we will miss it, but life has its priorities. Keep checking back – maybe lockjaw radio will be back when you least expect it.

Thanks again— Thomas and Jose

lockjaw radio DOSE #27 - Branding a City. Sponsored by iPlenus Solutions

Special edition: branding a city, iPlenus Solutions, Johnson City, TN, Louis Vuitton, Johnson’s Depot, brandchannel.com, city branding slogans In this special edition of lockjaw radio, recorded in front of a live audience at the historic King Centre in downtown Johnson City, TN, we discuss the future of our beautiful city, and why it needs a new brand. Our discussion of the why’s behind municipal branding could apply to your city, no matter where you live. Thanks to everyone who turned out and to Russo’s for the awesome authentic New Orleans cuisine. Thanks, too, to NBC Affiliate WCYB, NewsCenter5 for the coverage. Our sponsor for the show is iPlenus Solutions . iPlenus Solutions specializes in crafting innovative business tools and database applications using Internet technologies. Their services include branding & identity, logo design, websites, business cards and brochures, SiteBuilder website content management system, branded email, bulk email services, search engine marketing, custom programming, database applications and hosting. Thanks to John Cannon and the folks at iPlenus for their support. Visit iPlenus at iPlenus.com or call them at 888.475.3687. Click here for the direct download This is the EXCELLENT paper we referenced in our discussion on how to brand a city: Brand Your City: A recipe for success, by Jonathan Baltuch This and other great brand strategy information can be found at brandchannel.com Brand2Brand Combat: We’re announcing a ‘brand’ new feature this week. Using our patented BrandMaster list, we’ll randomly select two brands to go head to head, which will certainly result in some unique pairings, and we’ll hold up each brand to a specific set of criteria. We’ll start next week, but for this episode, we pit Johnson City against a randomly selected brand from the List: Louis Vuitton RESOURCES: Tri-Cities Image Survey conducted by the Tombras Group for the Tri Cities Economic Development Alliance—TriCitiesImageSurvey.pdf Cluster Analysis from the Tri Cities Economic Development Alliance— TCEDAClusterAnalysis.pdf Wikipedia entry for Johnson City JohnsonsDepot.com Incredible resource for all things relating to the history of Johnson City, TN Downtown Johnson City website Tri-Cities Economic Development Alliance Urban Redevelopment Alliance Development firm committed to promoting economic vitality and providing redevelopment services to downtown Johnson City and other urban areas of East Tennessee Other Famous City Campaigns: —Las Vegas —Atlanta —Toronto Top 50 US City Slogans , from taglineguru.com

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Come out for a 'live' dose of lockjaw

Monday night, June 26th. 1st floor of the King Building in downtown Johnson City. Time is 6:30pm. Be there.

We’re doing a live recording, where we will be discussing “The Brand of Johnson City”. As most of you locals know, we’re in the midst of a rebranding campaign for the 10 county region, so what would you want to see if Johnson City had a better brand? We’re certain all of our listeners in Canada will be really intrigued…

But seriously, if you’re in the area on Monday, June 26th, come out – we’d love to meet you and have you be part of the show.

Our sponsor for the next podcast and for the evening is the fine team at iPlenus Solutions .

Hope to see you there! Contact us if you have any questions.

lockjaw radio DOSE #26: Sponsored by MetLife

lockjaw radio promotes MetLife, Burger King Huckin Chicken, Embarq, Sprint, Streaming Media Conference, Nacho Libre, The Apple Way, Bill Gates leaves Microsoft, Robert Scoble at Podtech.net, eBay Blogs, Tivo launches web video Click here for the direct download In this dose of lockjaw radio, we’ll discuss the following topics: Sing it, c’mon, you know you want to… “Big Huckin Chicken” Learn origami from Sprint You got any iPod on tap? This week’s Sponsor and Special Guest: MetLife Auto and Home Agent Joe Muse. We talk to Joe about auto and home insurance, the MetLife brand, figure out the answer to the confusing “would you like insurance on the vehicle?” question at the rental car counter, and ask why Snoopy is the face of MetLife. Want Joe to take a look at your current policies and coverage? Contact him at Jmuse (at) getmetagent.com, or 1-866-901-4638. Brand2Brand Combat Sprint vs. Embarq . Sprint local telephone has rebranded as “Embarq”. Does it matter, do we care? We discuss the ramifications and compare the brands – old and new. And what’s with the origami airplane? Website of the Week We promise we aren’t connected with Crispin Porter + Bogusky but we couldn’t resist talking about the Huckin Chicken website . What will the Chicken do next?? We can only imagine. By the way, in case any of you are wondering: Huck: to launch something upwards as when a motocross rider, mountain biker, or skateboarder is launched into the air from a ramp. (Wikipedia) Mentions Nacho Libre The Apple Way Tivo to launch web video service Apple iPod surpasses beer with college students Streaming Media InBubbleWrap

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We're Out Earning Frequent Flyer Miles (and a living)

Looking for Dose #26? We’re sorry, but you may have to wait a little longer. We do apologize, but Jose and I are both on the road for the next two weeks. There’s a lot of cool stuff going on…

Jose is currently wrapping up a week in New York at the Streaming Media East Conference where he is doing daily dispatches on his blog at thinkjose.

He’s got some great posts and photos on the conference, which runs through May 24th, so be sure to check out his thoughts.

Oh yeah, you may notice that Jose’s blog has undergone a facelift – nice job, buddy…

I, on the other hand, am traveling on business this week, and then on vacation next week (May 29 – June 2). Hey, gotta have priorities, right?

Anyway, thanks to all of you who have listened to all 25 of our shows, and we’ll be back on line soon.